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| White-label product ： ウィキペディア英語版 |
White-label product
A white label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.〔(【引用サイトリンク】 url=http://www.investopedia.com/terms/w/white-label-product.asp )〕
==History==
The name derives from the image of a white label on the packaging which can be filled in with the marketer's trade dress. Its origins can be traced to vinyl records. Before records were to be released to the public, often before official artwork was designed and printed, promotional copies were sent out in a white sleeve to DJs to solicit radio and nightclub play, in an effort to build hype and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities. This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records. Occasionally this term refers to records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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